Ariel Atkins stars in Glossier’s new campaign.Photo:courtesy Glossier
courtesy Glossier
Glossier’s first shot atfoundationis — you guessed it — a slam dunk.
Today, the beauty brand introduces its Stretch Foundation with 32 shades (across seven shade categories and five undertone categories) that aim to make you look like the best version of you.
The rest is adaptable pigments that literally stretch to enhance any skin tone. The product, like its predecessor, the uber-popular Stretch Concealer, is sweat-resistant, transfer-resistant and crease-resistant, and it boasts 12-hour wear.
WNBA players star in Glossier’s new campaign.courtesy Glossier
With its brand ethos “beauty in real life,” Glossier shot its campaign outside. The faces?Ariel Atkins, 27,Diamond Miller, 22, andStephanie Soares, 23, alongside more notable WNBA players.
The collaboration was another notch in the brand and organization’s continued partnership, which started in 2020 with a campaign to celebrate the extension of Glossier’s Body Hero line.
Ahead, Atkins, Soares and Miller share their beauty secrets, plus what makes them feel good from inside out.
Ariel Atkins stars in Glossier’s new campaign.courtesy Glossier
Ariel Atkins, Washington Mystics shooting guard
Favorite aspect of shooting this campaign:“I enjoyed how fun this shoot was, I am honestly just starting my makeup journey so it was fun to be a part of a shoot that was focused on something so natural to me, which is to be active and stretch.”
Where/when I wear foundation:“Whenever I really just want to smooth out my skin and get a nice even tone.”
My makeup motto is:“Have fun and be you!”
When it comes to beauty, I feel empowered when:“When I do my own makeup. It’s something I’m learning how to do and my confidence goes through the roof when I get it just how I like it!”
One thing you should know about my pre/post-game beauty routine:“I take my skin care very seriously, and I won’t skimp on it. I have a minimal routine and my skin loves it so I make sure it has become a habit!”
Diamond Miller stars in Glossier’s new campaign.courtesy Glossier
Diamond Miller, Minnesota Lynx guard
Favorite aspect of shooting this campaign:“My favorite part was picking out my outfit for the photoshoot!”
Where/when I wear foundation:“I wear foundation for a night out with a lot of cameras.”
When it comes to beauty, I feel empowered when:“When my hair is done, when my makeup is done, and when I’m feeling very confident in my own skin!”
One thing you should know about my pre/post-game beauty routine:“Pre-game, I make sure my eyebrows are done, and use concealer and mascara before the game. After the game, I use face wash and moisturizer.”
Stephanie Soares stars in Glossier’s new campaign.courtesy Glossier
Stephanie Soares, Dallas Wings forward/center
When it comes to beauty, I feel empowered when:“When I am comfortable in my own skin and when doing self-care to not only take care of my physical health, but also mentally and spiritually.”
One thing you should know about my pre/post-game beauty routine:“My pre-game routine is very simple, just to keep my face moisturized and hydrated! My post-game routine requires lots of face washing and cleansing all that sweat off!”
Glossier Stretch Foundation drops on glossier.com today and onsephora.comon Sept. 1.
source: people.com
