The makeup mogul sits on the rapper’s lap in a high cut, plunging black bodysuit that leaves little to the imagination for the magazine’s August 2018 cover. Flashback to five years ago, after Jenner’s older sister Kardashian West gave birth to daughterNorth West, the 37-year-old star posed in a nearly identical skimpy bodysuit for a sexy selfie she later featured in her book,Selfish.
Jenner, 20, doesn’t just follow in Kardashian West’s fashion footsteps. The star tellsGQher sister and brother-in-lawKanye Westare the ones that taught her to be more assertive when it comes to creative things in her career — like her cover shoot.
Paola Kudacki exclusively for GQ
“I just want the best cover photos for meandfor you guys,” Jenner tells the magazine as she and Scott, 26, shot the cover. She adds, “People are going to turn it into a meme.”
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For the young couple’s first shoot together sincegoing public with their relationship in April 2017andwelcoming daughter Stormi Websterin February 2018, Jenner and Scott open up about how they first met,the “Kardashian curse”and of course, Jenner’s cosmetics empire.
“The reason I got into makeup is it’s all about making yourself feel better,” she says. Although right now Jenner’s company is an online-only business (with afew limited edition pop-up stores),she tellsGQthere are plans to expand Kylie Cosmetics into brick-and-mortar shops permanently. “I really want to create an experience,” Jenner says.
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Afterlaunching her namesake makeup company, Kylie Cosmetics, Jenner’s used her loyal fanbase and powerful social media platform to catapult the brand into one of the fastest growing companies in the beauty business.Forbesreportsthat Kylie Cosmetics has sold more than $630 million worth of makeup since its initial launch, which includes an estimated $330 million in 2017 alone. Combining all of the mogul’s profits,Forbesestimates the brand alone is worth nearly $800 million, which Jenner maintains sole ownership of.
Forbes/Jamel Toppin
On top of her rapidly growing cosmetics company, the star also banks from product endorsements (she’sdone sponsored postsfor Fit Tea Wraps, waist trainer company Waist Gang Society and more), herKeeping Up with the Kardashianspaycheck, Kendall + Kylie clothing line and Puma deal, which brings her estimated total worth to $900 million, according toForbes.
Jenner credits her more than 100 million social media followers as the key to her success. “Social media is an amazing platform,” she says in theForbescover story. “I have such easy access to my fans and my customers.”
source: people.com
