The former model’s teenage daughters,Aoki Lee, 17, and Ming Lee, 19,(whom she shares with Simmons) star in the very on-brand campaign images that feature updated versions of your favorite ’00s trends.
In the photos, the Simmons sisters sport the new holiday collection while decked out in throwback accessories (like flip phones!) and pose with kittens (a nod to the brand’s iconic cat logo).
However, Simmons Leissner exited from her long-held role as Creative Director in 2010,tumultuously, it had been reported at the time, as it became a part of the Kellwood Company.
All that is in the past now.
Simmons Leissner announced the exciting relaunch in March, revealing that her daughters would be along for the ride this time around.
And Ming Lee and Aoki Lee are both ready to give their input to revive the iconic line.
“Aoki and I grew up walking the runway at the close of our mom’s New York Fashion Week shows,” Ming Lee said in a statement. “We’ve spent so much of our lives with this brand – it’s so cool to bring a fresh approach and to be able to create something for how women and girls dress today. Athleisure got too basic – style got diluted – this is about refreshing the streetwear our mom invented.”
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Aoki Lee,who got accepted to Harvard earlier this yearand started her first semester this fall, is also excited to see where they can take the brand now that social media is at play.
source: people.com
