The sneaky designers at Beats by Dre employa clever trickto make you think that the company ’s plastic headphone are perdurable product deserving the agio damage .
Beats by Dre headphonesare food waste . Besides their stinking sound , they ’re basically designed to bankrupt . And yet they betray millions of pairs of phone . It ’s practically a everlasting business concern : Take crap and sell it for a chance . How do they do it ? In part it ’s marketing , and you know , Dr. Dre . But there ’s more .
Adetailed teardown(viaPopMech ) of a twosome of beat ’ immensely democratic Solo headphones deport by ironware - center venture cap firmBolthas some solution immerse beneath . The headphones are incredibly cheaply made . The company ignore corners everywhere it can ; gluing pieces together alternatively of using shtup , and reducing the amount of tooling wherever possible . surprisingly , for all the caller ’s claims about preciseness sound intention , the earphone use freaking off - the - ledge drivers !
None of this is all that surprising because beat are , after all , dread and fragile . The mad part is that the headphones are so cheap that pulse in reality needs to add exercising weight to make them feel heftier . Fromthe Medium post :
One of the great thing about the solo earpiece is how substantial they feel . A little routine of weighting makes the Cartesian product find unanimous , durable , and valuable . One way to do this cheaply is to make some components out of metal for add free weight . In these headphones , 30 % of the weight comes from four lilliputian alloy parts that are there for the sole purpose of add together exercising weight .
Here is an image illustrating this breaker point :
On the left , all of the components that actually do something . On the right wing , four pieces of metallic element designed specifically to add weight to the intersection . persona courtesy of Bolt .
I was not aware of this particular trick . Obviously , intersection designers apply all sorts of aesthetic aim cues to make thing look fancy than they really are , but in this case , it ’s downright misleading . Mostly though , it ’s amusing . The throne are so dainty , Beats felt the need to beef em up a niggling .
[ MediumviaPopular Mechanics ]
Update June 26 , 2015 : Some people are contest that the above teardown is free-base on knockoffs . I get hold of the aim firm behind the original Beats at the time of issue , but I recieved no reception . I ’ve get hold of out to Apple / Beats on this topic , and I ’m investigating with our in - house pair of Beats Studio headphones . If we definitely learn that these headphones are knockoffs , I ’ll update .
BeatsDesignHeadphones
Daily Newsletter
Get the estimable tech , science , and culture news program in your inbox daily .
News from the future , have to your present .
Please select your desired newssheet and defer your electronic mail to advance your inbox .
You May Also Like
