This is one of those things that wo n’t surprise , but it ’s still sure as shooting interesting . What you ’re seeing in the image below is a parole cloud , model after commercials for boy ’s and female child ’s toy . Stark difference laid unsheathed , and all that .

I imagine many of the commercials that Crystal over at Boys , Masculinity , and Gender Stereotypes had to look out had their fair portion of pinks , blue , hair’s-breadth brushing and explosions too , but again , this is fairly obvious stuff . What ’s interesting are the specific words that advertisers are repeatedly using to aim your children , base on their gender . Battle ! Power ! Love ! baby !

Hmm .

Hisenseqd6

Quick ! Someone corner the market on Battle Power Love Babies and get it run on Saturday dawn , STAT ! [ Achilles Effectvia viaBoing Boing ]

sexuality rolesGirlsToys

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