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The Food and Drug Administration is expected to announce plans to order Juul Labs Inc., the largest e-cigarette manufacturer, to take their products off the U.S. market as early as Wednesday, according toThe Wall Street Journal.
“This clearly comes as a surprise to the market … we would expect that Juul would appeal the decision, and remain on the market through that process, which would likely take a year or more,” Cowen analyst Vivien Azer toldReuters.
The order would follow nearly two years since the FDA began its review of data from Juul as it sought authorization for its products to remain on the market, per theWSJ.
Months prior, Juul wasordered to pay $40 millionto the state of North Carolina for marketing its product to teens. Attorney GeneralJosh Stein said in a July statementthat “JUUL targeted young people, including teens, with its highly addictive e-cigarette,” adding, “It lit the spark and fanned the flames of a vaping epidemic among our children – one that you can see in any high school in North Carolina.”
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Juul, who previously sold e-cigarette products in flavors like cool cucumber and crème brûlée, pulled its flavored vape pods from the U.S. market in 2019.
source: people.com
