The novel raw new young News Feed is Facebook ’s latest stab at render your swarming , swirling on-line life easier to digest . accord to Facebook . Yes , it ’s white than a German sewer . Yes , it ’s beautiful . But more significantly , it ’s about Facebook making more money . It ’s about ads . braggart , distracting , super - ads .

This is n’t speculation , and it should n’t surprise anyone . Since the day Facebook went public , it ’s struggle to convince investor that it can make as much money as the human race predicted it someday might . So far , the moneyed world is doubting . In January , Zuckerberg told shivering investor the following :

advertizer want really rich thing like big moving picture or video , and we have n’t provided those things historically . But one of the thing that we ’ve done in the last year , as you ’ve seen , the organic News Feed production that consumer use are moving towards bigger picture , plenteous media , and I consider you will continue to see it go in that steering … So I guess you see the tendency there in terms of where it ’s become and that ’s just course going to make it , so we can bear much more piquant publicizing experiences than we were traditionally able-bodied to do and when we did n’t have those types of subject in the system .

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This is simple geometry .

On the left wing is how your update used to search . On the right is how they ’ll look in the New News Feed . Ads , too .

Corporations already savor the ability to jam large beautiful icon of the things they sell into Facebook ’s swag horse , Instagram :

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We can complain and baa and pound our nasty clenched fist onto desktops over how Facebook is invading our provender with marketing dogshit . Ideally , yes , there would be no advertising . Ideally Mark Zuckerberg would be some rusty old altruist who hightail it Facebook for the public commodity , and does n’t view his billion exploiter into commodities . There would be no ads ! Facebook would be a charitable mental institution .

But Facebook is a company , and companies require to make money , and caller owe you nothing when you ’re pay nothing to them , and you ’ll forget that ads were ever smaller than this until the next sentence they get bigger , and we ’ll all get on with our life story and share larger snapshots of them on this big news program feed , evermore , and ever , amen .

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