You might have heard about those $ 99 HD DVD player that were being sold for a minute atWal - MartandBest Buy . You ’re probably overbold enough to agnize that Toshiba is n’t making much scratch on these thing , but for reference , the first HD - A1 HD videodisc histrion be Toshiba $ 674 in parts alone ( Says iSuppli , 2006 ) . So are they recede ~$500 bucks on these newer player selling for less than a C - billet ?
https://gizmodo.com/toshiba-hd-a2-hd-dvd-99-at-wal-mart-317604
Within a calendar twelvemonth , I very much doubt that it could have been price - optimise more than 30 % ( * figure take out out of flimsy air ) . Either fashion , it ’s pretty clear that Toshiba is losing at least a few hundred dollars on this $ 99 deal for consumer , and peradventure over $ 500 bucks including all costs . Is this sales event despair ? Or have they moved on from the early - adoptive parent field of honor and straight into the Waterloo of mainstream buyers ? Maybe it ’s just a stunt , since most place sold out almost immediately . What sound way to pull ahead the hearts and minds of inexpensive Americans than to arrest an insane sale on a sliver of all of your stocktaking ?
I have no grounds either way . This is an older model . Comments below bring up the point that the retailers could be brighten shelf infinite and moving inventory , sucking up the expense . Either means , no one love but Toshiba , the retailer and no one is talking .
UPDATE : Toshiba , apparently , had nothing to do with this move . Walmart cut price to unmortgaged shelf and the retail competitor adopt , while Toshiba shrugged their shoulders .
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