privateness - tending web web browser DuckDuckGo has a young , loose divine service they ’re make undecided for all users who care the idea of stop company from tracking your information through emails .
Companies bombard you with promotional email are n’t just trying to get you to sink in on the red-hot fresh pair of shoe . They ’re trying to get you to tap the email itself and use selective information deduct from your visibility to build a more succinct digital marketing profile it can use to hit you with even more targeted advertising .
Which is whylast yearthe privacy - minded web internet browser company make a closed genus Beta for its new tracker - stripping service that send on emails through a separate address and then deletes so - call tracking pixels from the electronic mail . On Thursday , DuckDuckGo ’s product steer Omid Majdi wrote in ablog postthat the company ’s taking their beta out into the populace , allow anybody to sign up up to the military service .
Companies use pixel trackers inside emails to tell when and where you clicked on the email, and can use other trackers to tell what websites you visit after clicking on a link.Gif: DuckDuckGo
It works like this : while using the DuckDuckGo web browser app or app , you either visit duckduck.com/email or enable e-mail protection in the app options . That let you plug into a personal electronic mail to the service and make a new address that will read something like “ [ email protected ] . ” Emails send on through that service should come out on the other side with any identified trackers bump off . The web internet browser and app also detects email fields when browse , allowing users to generate a unparalleled private address every time you ’re asked to allow one .
The company said they found 85 % of their closed beta users ’ email had cover e-mail trackers embed inside images and link within messages . This let the troupe like Google , MailChimp , AppNexus and more know when you launch the email , what machine you were using , where you were when you launch the email , and more . Of course , company can expend this information to progress aspecific advertising profileon users , which they either use to send even more spam emails or trade that info to data brokers or other third party .
The company said its introduced young features since first launching the closed genus Beta last July , including the ability to remove varioustrackersembedded in electronic mail links that help companies get behind user around the web . They also state they had beefed up theirencryption protocolsfor link shown in emails . DuckDuckGo also now lets you answer to emails through your duck’s egg forwarding address rather of your personal email .
While there are some other , paid and free email trail remotion services out there , this new free extension has the capacity to reduce into big technical school ’s ravenous appetite for user data , which isa big money - makerfor the likes ofGoogle , Meta , Twitterand more .
DuckDuckGo has antecedently insert avail tostop some apps from tracking userson Android devices , a ready to hand characteristic for those missing out on like servicesprovided on Io . concealment browsers like DuckDuckGo and Brave have also introduced feature to block major companies like Googlefrom tracking userson Accelerated Mobile Page - enabled websites . The company also recently expel aMac - enable versionof its browser app .
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