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The fantastic , perpetually grumpy - reckon blobfish has been crown the macrocosm ’s ugly fauna .

With its new title , the inscrutable - sea creature will serve as the hideous public face of the U.K.-based Ugly Animal Preservation Society , an environmental group that champions " Mother Nature ’s more esthetically challenged tiddler . "

A blobfish.

The blobfish is named for its droopy, blob-like face.

In its quest for the anti - panda , the campaign , which started as a comedy night , roll up thousands of voter turnout to choose a mascot from 11 campaigner lacking in traditional personal magnetism . As it turn out , the public decided the blobfish was even more repellant than the " scrotum frog , " pubic insect and the liberal - nosed proboscis monkey . [ Photos : The Freakiest - Looking Pisces ]

Biologist Simon Watt , " President for Life " of the Ugly Animal Preservation Society , announce the achiever Thursday ( Sept. 12 ) at the British Science Festival in Newcastle .

" We ’ve needed an slimy face forendangered animalsfor a long time and I ’ve been amazed by the populace ’s reaction , " Watt said in a statement . " For too long the cunning and fluffy beast have taken the limelight but now the blobfish will be a voice for the mingers who always get forget . " ( Minger is British slang for an unattractive person . )

An orange sea pig in gloved hands.

Though the group ’s delegation is moderately cheeky , it does genuinely go for to recruit the profile of animals that look serious menace in the wild .

Blobfish ( Psychrolutes marcidus ) , for example , get caught in sportfishing trawler as they feed off crab and lobsters hold out 1,900 to 3,900 substructure ( 600 to 1,200 meters ) below the surface , off the coast of Australia and Tasmania . Some researchers fear that the 12 - inch ( 30 - centimeter ) gelatinous - looking Pisces could be jeopardize because of overfishing , consort toThe Telegraph .

Physicist Brian Cox fox his livelihood behind the campaign , saying there are " too many hoi polloi trying to save cute animals . "

a tiger looks through a large animal�s ribcage

" They get all the wardrobe , and all the attending , " Cox said in a statement . " Ugly animal are more deserving than cute animate being . So I think it is a superb campaign . "

A rattail deep sea fish swims close the sea floor with two parasitic copepods attached to its head.

A male of the peacock spider species Maratus jactatus, lifts its leg as part of a mating dance.

Frame taken from the video captured of the baby Colossal squid swimming.

The oddity of an octopus riding a shark.

Researchers in the Weddell Sea were surprised to find 60 million icefish nests, each guarded by an adult and each holding an average of 1,700 eggs.

A goldfish drives a water-filled, motorized "car."

Great white sharks (Carcharodon carcharias) are most active in waters around the Cape Cod coast between August and October.

The ancient Phoebodus shark may have resembled the modern-day frilled shark, shown here.

A colorful blue and red betta fish against a black background.

A fish bone pierced a hole through a man�s intestine. Above, an X-ray showing the fish bone in the man�s gut, in the upper right corner of the image.

An image comparing the relative sizes of our solar system�s known dwarf planets, including the newly discovered 2017 OF201

an illustration showing a large disk of material around a star

a person holds a GLP-1 injector

A man with light skin and dark hair and beard leans back in a wooden boat, rowing with oars into the sea

an MRI scan of a brain

A photograph of two of Colossal�s genetically engineered wolves as pups.

A still from the movie “The Martian”, showing an astronaut on the surface of Mars