Apple Says Kindle Fire Is a Great Thing for Apple. Naturally.

The Kindle Fire ’s almost here , and a lot of family line are aroused about what they think will be the iPad ’s first straight challenger . Except that Apple execs saythe $ 200 Fire might really benefit the iPad . Holdonwhatnow ?

That ’s the preemptively justificative spiel from Apple CEO Tim Cook and CFO Peter Oppehheimer , according to Barclays psychoanalyst Ben Reitzes , who adjoin with both . Their point in time , according to Reitzes , is that the Fire is an Android twist that quit sort of drastically from inventory Android . That could think of even more Android fragmentation , and more people push toward Apple ’s more stable political program . Translation : draw away from the Android tablet , petty developers . Come work in the quick bosom of the Apple mothership . Or , boiled down and transitive properitied around : “ Android is bad for Android . ”

Look , of course Apple ’s go to say it ’s not apprehensive about the Kindle Fire . What else is it go to say ? And its point do make some mother wit , in that when you ’re buying a gadget you ’re buying into its whole ecosystem — a whole nation of mind , even . But the excitement behind the Kindle Fire is mostly that it look like a good pad at a price that ’s darn near impulse - steal territory , and that ’s still something the iPad ca n’t touch . [ Business Insider ]

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