Most of you probably know Jonathan I ve even if you do n’t acknowledge the name — he ’s Apple ’s brain of design ( otherwise lie with as the society ’s elderly Vice President of Industrial Design ) . And he ’s chiefly credited for designs of the iMac , iPod and iPhone . In an audience with The Independent , he deal some of his philosophies on designing for Apple , and just how Apple “ does it . ”
We have a very clean focal point that all the exploitation teams at Apple share , a focussing around trying to make really great ware . That can go preposterously simplistic , almost naive , but it ’s very unequaled for the product to be what use up you altogether .
Later in the piece , I ve talks about Apple ’s billet as a ethnical image .
I ’m not driven by take a ethnic impingement . That ’s just a consequence of taking a unmistakably powerful technology and making it relevant . My goal is just to hear to make intersection that really are meaningful to hoi polloi .
We could easy rive the total interview and paste it here for you to learn , but you should really hit up the original clause instead . There ’s plenty more interesting hooey leave . [ The Independentviapsfk ]
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